Adopting E-Learning Tools into Marketing Courses to Encourage Students Experience Their Own Decision-Making Attitudes

Abstract

The paper resumes experiential adoptions of selected e-learning tools used into the educating process of undergraduate and postgraduate classes in Marketing for a decade. Couples of specialized marketing tools that support academics into both the teacher-student interrelations offline, and the peer-to-peer interactions online are outlined. The paper review includes: a Marketing Simulation Tool, a Conjoint Analysis Module, an Operations Management Simulation, a Positioning Game. A discussion of student experiences is generated. Crucial learning outcomes are represented by means of theory acknowledgement and practice embodiment while students test their own decision-making.