A Practical Aspect in Designing an Integrated Conjoint Analysis Module for Undergraduate Classes

Slantcheva-Baneva, Vanya A. A Practical Aspect in Designing an Integrated Conjoint Analysis Module for Undergraduate Classes. ICAICTSEE (5). pp. 437-444. ISSN 2367-7643

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Abstract

The paper reviews a Fink's model of an integrated course design and examines the issues of creating significant learning experiences for the students. As an experiential adoption of the model, the paper represents the outcomes of designing and running a Conjoint Analysis Module in an Undergraduate class during the academic 2014/15. Analyzing students' experiences, some critical break points during the learning process are outlined, and students' misunderstanding of the analysis implications is boldly regarded. That reveals a need of adjusting to the module structure a relevant simulation tool for doing conjoint analysis in terms in its practical embodiment by making business decisions.

Item Type:Article
Subjects:Economic and business Administration > Economic policy. Management. Marketing
Education > Higher education
ID Code:4391
Deposited By: Vanya Assenova Slantcheva
Deposited On:19 Jul 2021 09:24
Last Modified:19 Jul 2021 09:35

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