Marinova, Nadya (2013) Marketing ethics and social responsibility. Trakia Journal of Sciences, 11 (1). pp. 535-538. ISSN 1313-7069
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Official URL: http://www.sf-conference.eu/index.php/bg/публикаци...
Abstract
understand the importance of ethics in marketing decision making, it is necessary to examine factors that influence ethical decision. These are: personal moral philosophy, organizational relationships and opportunities. They are intertwined in determining ethical decisions in marketing.
| Item Type: | Article |
|---|---|
| Additional Information: | Suppl. 1. |
| Uncontrolled Keywords: | Marketing, Ethic, Ethical, Moral philosophy |
| Subjects: | Economic and business Administration > Economic policy. Management. Marketing |
| ID Code: | 1975 |
| Deposited By: | Доц. д-р Надя Маринова |
| Deposited On: | 10 Dec 2013 15:09 |
| Last Modified: | 03 Oct 2023 07:16 |
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