Планиране, организация и контрол на фирмата от гледна точка на маркетинговата дейност

Abstract

In most firms plan marketing activities is developed after the development of the overall business plan of the company. Marketing is only a part , albeit a very important structure of the plan of the company. Other structural components of the general plan are the plans for production, research and development, finance, personnel activities , etc. Effectiveness in planning marketing significantly increased when marketers are aware of planning in the company as a whole. When the play is promising to solve marketing problems , the plan marketing activities developed in the composition of the strategic plan of the company.