Маринова, Надя (2014) Образованието като маркетингова цел и средство. Научни трудове - Съюз на учените в България, клон Кърджали [Електронен ресурс] : юбилейна научна конференция с международно участие "Науката и образованието - традиции и бъдеще" = Scientific researches - Union of Scientists in Bulgaria, Branch Kardzhali : (5).
Preview |
PDF
Obrazovanieto kato marketingova cel i sredstvo.pdf 379kB |
Abstract
Education is philosophy, strategy and tactics in the relationship and interaction between consumers and producers of educational products and services in market conditions. Special role among subjects in education field plays an educated person.
The main players in the market relations are educational institutions, consumers (individuals, organizations and companies), intermediaries (employment services, job fairs) and the state. Marketing of educational services and products using various methods, general science and specific methods - statistical, economic-mathematical, sociological, socio-psychological methods of management theory, methods of marketing research.
| Item Type: | Article |
|---|---|
| Additional Information: | TITLE: Education as a marketing purpose and means, AUTHOR: Nadya Marinova |
| Uncontrolled Keywords: | educational services, educational institutions, market |
| Subjects: | Economic and business Administration > Economic policy. Management. Marketing |
| ID Code: | 2401 |
| Deposited By: | Доц. д-р Надя Маринова |
| Deposited On: | 08 Dec 2014 09:13 |
| Last Modified: | 27 Jul 2020 09:37 |
Repository Staff Only: item control page