Стратегически комуникации и управление на знанието

Маринов, Руси (2009) Стратегически комуникации и управление на знанието. Нов български университет, София. ISBN 9789545355950

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Official URL: http://ebox.nbu.bg/strategicheski_komunikacii/


Title of book: Strategic communications and knowledge management.

Abstract: In this book we are developing a new information platforms for solving communication problems using modern knowledge approaches. One the most remarkable things that increase productivity and efficiency of institutions is the knowledge, communication and content management. Knowledge and content management is one most powerful communications strategic tools in the new information age. If we want to have more effective and coordinated communications in ours companies we must develop a new communication
technique for managing and synchronizing information flows within and out of organization. The communication content must be related to organization mission, strategic vision and goals, CEO decisions making process, and professional competence of the employees.
Knowledge Management seeks to make the best use of the knowledge that is available to an organization, creating new knowledge in the process. According WWW Virtual Library on Knowledge Management "KM refers to the critical issues of organizational adaptation, survival, and competence in face of increasingly discontinuous environmental change.
Essentially, it embodies organizational processes that seek synergistic combination of data and information processing capacity of information technologies, and the creative and innovative capacity of human beings."
The book contents the following parts:
Strategic communication approaches;
Leadership communications;
Communication management;
Knowledge management;
Integrating ontology e-learning system.

Item Type:Book
Uncontrolled Keywords:strategic communications, knowledge transfer and management, new media, information and communication competency, semantic web, e-learning systems
Subjects:Economic and business Administration > Economic policy. Management. Marketing
Education > Higher education
Mass communications > Mass communications
ID Code:292
Deposited By: Professor Rusi Marinov
Deposited On:17 Jun 2010 09:02
Last Modified:06 Feb 2012 13:41

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