Teaching Undergraduate Students to Manage Service Production Processes by Scenarios

Slantcheva-Baneva, Vanya A. (2014) Teaching Undergraduate Students to Manage Service Production Processes by Scenarios. ICAICTSEE (4). pp. 577-582. ISSN 2367-7643

[thumbnail of ICAICTSEE-2014_577-582.pdf]
Preview
PDF
ICAICTSEE-2014_577-582.pdf

1MB

Abstract

The paper reviews the outcomes of conducting operation management simulation in a class of Undergraduate students within "Services Marketing Management" course in 2014. A hypothetical call of "service operations" was made delineating services as scenario-driven production processes, drawing attention on the best strategy design and the service process performance itself. A rehearsal of best scenario-driven operation strategy was performed on the grounds of achieving the highest profit result, which contrasted some operations insights on a quantitative and qualitative base of argumentation.

Item Type:Article
Subjects:Economic and business Administration > Economic policy. Management. Marketing
Education > Higher education
ID Code:4392
Deposited By: Vanya Assenova Slantcheva
Deposited On:19 Jul 2021 08:58
Last Modified:19 Jul 2021 09:35

Repository Staff Only: item control page