Емилова, Ирена (2013) Развлекателната индустрия от позициите на маркетинга. In: Маркетингови метаморфози и предизвикателства в дигиталната ера : юбилеен сборник : 15 години катедра "Маркетинг". Бургаски свободен университет, Бургас, pp. 238-254.
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Abstract
The issue of marketing aspects of the entertainment industry is very important, especially considering the nature of entertainment services. In this sense, researched various marketing concepts, which are applied in the entertainment industry in the context of the characteristics of the product, its staff and customers in a highly competitiveness between entertainment sites.
| Item Type: | Book Section |
|---|---|
| Uncontrolled Keywords: | marketing concepts, marketing approach, entertainment services, experiences |
| Subjects: | Economic and business Administration > Economic policy. Management. Marketing |
| ID Code: | 4560 |
| Deposited By: | Irena Kirilova Emilova |
| Deposited On: | 06 Jul 2022 09:41 |
| Last Modified: | 07 Jul 2023 13:56 |
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