Емилова, Ирена and Мишева, Маргарита (2016) Осигуряване на конкурентно предимство в контекста на съвременните измерения на туроператорския бизнес. In: Научно-практическа конференция "Стратегически визии: ефективно управление за икономически, организационни и социални трансформации (иновации - институции - бизнес)" : [7 юни 2016, София]. Нов български университет, София, pp. 391-399. ISBN 9789545359491
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Abstract
The purpose of this article is to identify opportunities for providing competitive advantage of travel agency in the contemporary business environment. Gives specific proposals for achieving them relating to diversify product offerings and adding additional consumer value; changes in management of this specific type of activity; automation of business processes; design of additional activities; image building and others.
| Item Type: | Book Section |
|---|---|
| Uncontrolled Keywords: | competitive advantage, tour operators activity; business; |
| Subjects: | Economic and business Administration > Economic policy. Management. Marketing |
| ID Code: | 4662 |
| Deposited By: | Irena Kirilova Emilova |
| Deposited On: | 07 Jul 2023 13:39 |
| Last Modified: | 07 Jul 2023 13:39 |
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