The Role of the Intellectual Capital for the Economic Growth and Competitiveness in Tourism

Abstract

The global mega-tendencies worldwide lay ahead of the tourism business management a number of challenges in the environment of increasing and dynamic competitiveness in all industrial segments, where the maintenance of sustainable competitive advantages could be achieved through a new view of the employed in the sphere of tourism and their professionalism. One of the challenges in tourism as a whole in the 21st century is the new understanding of the human factor in the tourism industry as intellectual capital. In this context the current article deals with the role of the intellectual capital in the company’s environment as one of the most considerable one for the achievement of high
quality competitiveness in the conditions of worldwide globalization of the tourist industry with a focus on intangible assets and inexhaustible potential as a source
of competitive advantage.