Матрица за промяна на бизнес модел в условията на пандемия

Abstract

The most significant source of optimism about changes in the existing business model is the fact that many business leaders in recent decades are convinced that a well thought out and implemented business model provides decisive competitive advantages, as optimized business models reduce risk and significantly increase results. The business model change matrix is a tool for working with clients, which is useful in the purposeful selection of possible situations. This tool is applicable both to existing businesses and to entrepreneurs in risky projects that undermine the usual ways of doing business in the tourism industry.