Пазарна конюнктура и конкурентно поведение – ключови въпроси и стратегически решения

Abstract

Market analysis enables companies to create competitive investment strategies that adapt to the dynamic business environment. However, the differences in applied competitive models – in specialization, internal integration, product quality, etc. – lead to different levels of market success and profitability. Some firms are more profitable than others, even though they operate under the same conditions, because of their strategic position and managerial competencies. The strategic groups in which companies are divided within a business environment may differ in terms of production models, sales channels and other factors. The barrier to mobility, the security of market positions and the ability to adapt to changes are key to profitability. Successful positioning of the company in a given strategic group or its transition to a more favorable group requires good planning and risk management.