Маринова, Надя (2025) Маркетингът в производствените отрасли и сфери на дейност. In: Агробизнесът и селските райони - икономика, иновации и растеж: Сборник с доклади от научно-практическа конференция. Наука и икономика, Варна, pp. 85-104. ISBN 9789542111993
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Abstract
The document explores the key functions of marketing in manufacturing industries, emphasizing market analysis, segmentation, quality management, and competitiveness. It outlines strategies for risk minimization, including loss assessment and planning under uncertainty. The importance of innovation, efficient resource management, and adaptation to market conditions is highlighted as essential for long-term success.
| Item Type: | Book Section |
|---|---|
| Uncontrolled Keywords: | Marketing, Analytical Function, Managerial Function, Control Function, Market Segmentation, Sustainable Development |
| Subjects: | Economic and business Administration > Economic policy. Management. Marketing |
| ID Code: | 5119 |
| Deposited By: | Repository Editor |
| Deposited On: | 03 Oct 2025 09:19 |
| Last Modified: | 03 Oct 2025 09:22 |
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