Конкуренцията между авиокомпаниите – ефекти върху достъпността на туристическа дестинация България

Abstract

Air transport plays a pivotal role in tourism development by determining destination accessibility and shaping the dynamics of tourist flows. This article examines the
impact of competition between full-service and low-cost carriers, the challenges of seasonality, and the infrastructural constraints in Bulgaria. It also highlights the importance of sustainability through the integration of green practices and quality management in aviation. The findings emphasize the need for a balanced approach that combines market efficiency with environmental responsibility, positioning air transport as a strategic factor for enhancing Bulgaria’s international competitiveness in tourism.