Items where Author is "Katrandjiev, Hristo"

Article

Katrandjiev, Hristo and Velinov, Ivo and Radova, Kalina (2016) Usage of rhetorical figures in advertising slogans. Trakia Journal of Sciences, 14 (03). pp. 267-274. ISSN 1313-3551

Katrandjiev, Hristo (2014) Optimization of Online Visual Merchandising Elements (OVME) on the Basis of Consumer Preferences. Economic Alternatives (2). pp. 76-88. ISSN 1312-7462

Katrandjiev, Hristo (2014) Investigation of Online Visual Merchandising (OVM) Elements of Apparel Web Stores. Economic Alternatives (1). pp. 84-98. ISSN 1312-7462

Katrandjiev, Hristo and Velinov, Ivo (2014) Optimization of Online Visual Merchandising Elements (OVME) on the Basis of Consumer Preferences. Economic Alternatives (2). pp. 76-88. ISSN 1312–7462

Katrandjiev, Hristo and Velinov, Ivo (2014) Investigation of Online Visual Merchandising (OVM) Elements of Apparel Web Stores. Economic Alternatives (1). pp. 84-98. ISSN 1312–7462

Katrandjiev, Hristo (2011) Typology Of Consumer Behaviour In Times Of Economic Crisis – A Segmentation Study From Bulgaria. Quarterly Marketing Journal, 42 (3). pp. 161-170. ISSN 0354-3471

Katrandjiev, Hristo (2011) An Empirical Investigation of Economic Crisis’s Impact on Consumer Behaviour in Bulgaria – Changes of Spending, Saving and Bank Credit Taking. Quarterly Marketing Journal, 42 (1). pp. 44-52. ISSN 0354-3471

Book Section

Katrandjiev, Hristo and Naydenova, E. (2012) Segmentation of Bulgarian Consumer Market in Times of Economic Crisis: An Empirical Study. In: International conference on contemporary marketing issues (ICCMI), Thessaloniki, Greece, 13-15 June 2012 : conference proceedings. ATEI, Bucks, Thessaloniki, pp. 19-23. ISBN 9789602871409

Katrandjiev, Hristo and Velinov, Ivo (2012) Taxonomy of apparel websites. In: Regionalni Razvoj i Demografski Tokovi Zemalja Jugoistočne Evrope. Univerzitet u Nišu,Ekonomski fakultet, Niš, pp. 669-674. ISBN 9788661390487

Book

Katrandjiev, Hristo and Velinov, Ivo (2014) Online Visual Merchandising Structural Elements And Optimization For Apparel Web Stores. LAP LAMBERT Academic Publishing, Saarbrticken. ISBN 9783659543067