Items where Author is "Trendafilov, Dimitar"

Trendafilov, Dimitar (2020) Marketing of Food and Taste. In: Handbook of Culture and Communication of Taste. University of Palermo, Italy, Palermo, pp. 229-237.

Trendafilov, Dimitar and Ventura, Ilaria (2020) The role of packaging in communicating taste. In: Handbook of Culture and Communication of Taste. University of Palermo, Italy, Palermo, pp. 215-227.

Trendafilov, Dimitar (2018) Design incorporated : IKEA as personal experience. Punctum. International Journal of Semiotics, 4 (1). pp. 165-178. ISSN 2459-2943

Trendafilov, Dimitar (2016) From Artifacts to Experiences: Brands in the Era of Prosumeration. Public Journal of Semiotics, 7 (1). pp. 59-78. ISSN 1918-9907

Trendafilov, Dimitar (2016) Is Trust amongst the Main Brand Equity Dimension? The Telecom Project (Bulgaria). Journal of International Academic Publications: Science Review, 1 (1). pp. 83-95.

Trendafilov, Dimitar (2015) Chapter 15: The Brand as an Economic Value and a Sign: Positioning as an Instrument for Creating Market Distinctions. In: International Handbook of Semiotics. Springer, pp. 341-368. ISBN 9789401794039

Trendafilov, Dimitar (2015) Chasing the myth: A Harley-Davidson Story(telling). Semiotica, 2015 (204). pp. 315-339. ISSN 1613-3692

Trendafilov, Dimitar (2014) Brandology - New Generation of Market(ing) Knowledge. In: 12th World Congress of Semiotics IASS/AIS, 16-20 September 2014, Sofia. (Unpublished)

Trendafilov, Dimitar (2013) Semiotic Thinking for Marketers. In: SemioFest 2013, 31.05 - 01.06.2013, Barcelona, Spain. (Submitted)

Trendafilov, Dimitar (2011) Alter-Globalization as a Riot of the (Alter) Everyday-Man. In: Semiotics of Everyday, 1-2 April 2011, Thessaloniki, Greece. (Submitted)

Trendafilov, Dimitar (2009) Cognitive Process in Advertising. In: X World Congress of Semiotics, 22-26 Septеmber 2009, La Coruna, Spain. (Submitted)