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Marketing ethics and social responsibility

Marinova, Nadia (2013) Marketing ethics and social responsibility. Trakia Journal of Sciences, 11 (1). pp. 535-538. ISSN 1313-7069

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Official URL: http://www.sf-conference.eu/index.php/bg/публикации/publ3conf

Abstract

understand the importance of ethics in marketing decision making, it is necessary to examine factors that influence ethical decision. These are: personal moral philosophy, organizational relationships and opportunities. They are intertwined in determining ethical decisions in marketing.

Item Type:Article
Additional Information:Suppl. 1.
Uncontrolled Keywords:Marketing, Ethic, Ethical, Moral philosophy
Subjects:Economic and business Administration > Economic policy. Management. Marketing
ID Code:1975
Deposited By: гл. ас. Надя Маринова
Deposited On:10 Dec 2013 15:09
Last Modified:10 Dec 2013 15:09

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