Специални събития и атракции в културния туризъм

Алексиева, Соня (2011) Специални събития и атракции в културния туризъм. In: Предизвикателства пред туризма през XXI век : юбилейна научна конференция с международно участие, София, 11.11.2011 г. : сборник с научни доклади : Т. 1. Авангард Прима, София, pp. 120-127. ISBN 9789543239054

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Abstract

Cultural tourism has increasingly become a preferred non-standard type of tourism in Europe over the last decade. The various forms of cultural tourism diversify the tourist product and attract the most desirable type of tourists, i.e. those who are more intelligent, high spending, and demanding. The modern concept of cultural tourism development covers, in addition to a country’s heritage and museums, special events, festivals, and attractions. Is it possible (and how) for Bulgarian cultural tourism to attract more visitors and loyal tourists to the country through its cultural calendar, special events, and attractions?

Item Type:Book Section
Additional Information:TITLE: Special Events and Attractions in Cultural Tourism, AUTHOR: Sonya Alexieva
Uncontrolled Keywords:културен туризъм, специални събития, атракции, пъблик рилейшънс, имидж, cultural tourism, special events, attractions, public relations, image
Subjects:Economic and business Administration > Economic policy. Management. Marketing
ID Code:2014
Deposited By: Доц. Соня Алексиева
Deposited On:09 Dec 2013 13:32
Last Modified:09 Dec 2013 14:16

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