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Via Pontica: A Road to Image, Tourism, and Business

Alexieva, Sonya (2012) Via Pontica: A Road to Image, Tourism, and Business. In: International scientific conference "Cultural road Via pontica cultural tourism without boundaries" : 21.09.2012-25.09.2012 Dyuni Royal Resort, Bulgaria Istanbul, Turkey. Gea-Libris, Sofia, pp. 80-85. ISBN 9789543001194

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Abstract

The development of cultural corridors and, more specifically, the popularization of the famed Via Pontica, are indicative of the way Balkan countries invest in the sustainable use of cultural heritage to promote integrated cultural tourism. Sharing a unique heritage, historic roots, cultural values, and modern cultural events, these countries can use cultural tourism to build a different image of the Balkans as a tourist destination. The major topic, The Cultural Route of Via Pontica: Cultural Tourism without Borders, is yet another example of how Balkan countries develop cultural tourism based on heritage and cultural values and not on borders and national priorities to help emerge a recognizable tourist destination.

Item Type:Book Section
Uncontrolled Keywords:Via Pontica,cultural tourism, cultural corridors, tourist destination, image, events, cultural heritage, Виа Понтика, културен туризъм, културни коридори, туристическа дестинация, имидж, събития, културно наследство
Subjects:Economic and business Administration > Economic policy. Management. Marketing
ID Code:2021
Deposited By: Доц. Соня Алексиева
Deposited On:27 Dec 2013 10:28
Last Modified:17 Jan 2014 15:01

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