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Културният туризъм в Китай през призмата на културното наследство

Алексиева, Соня (2013) Културният туризъм в Китай през призмата на културното наследство. In: Страните от Източна Азия и светът - взаимоотношения и взаимодействия : национална научна конференция с международно участие 2012 : доклади и съобщения. Камея, София, pp. 165-173. ISBN 9786197084023

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Abstract

ABSTRACT: China’s rich cultural heritage is at the basis of the country’s unique cultural tourism that falls into several subtypes and attracts each year millions of tourists fascinated by the experiences and knowledge local heritage and natural resource offer them. Heritage-related cultural tourism includes ancient settlements, ethnographic reserves, historical landmarks, museums, architectural sites, castles, monasteries, art galleries etc. This is the type of tourism the present paper is dedicated to. However, due to the limitations of scope, this publication will only focus on some of the abovementioned sites. The unique Forbidden City (Imperial Palace) and the Capital Museum in Beijing, the Terracotta Warriors & Horses Museum in Xian and the Shanghai Museum attract the greatest interest and the highest number of visitors. These museums draw the attention of millions of international tourists and are subject to heritage preservation policies. At the same time, they are a positive example of how to expose heritage to the modern tourist gaze using new technologies and effective messages addressed to the various publics. They fascinate visitors by offering them unique collections and attract children and youth publics though interactivity and effective communication.

Item Type:Book Section
Additional Information:TITLE: Cultural Tourism in China Viewed Under the Perspective of Cultural Heritage, AUTHOR: Sonya Alexieva
Uncontrolled Keywords:cultural tourism, cultural heritage, museums, image, publics, messages, културен туризъм, културно наследство, музеи, имидж, публики, послания
Subjects:Economic and business Administration > Economic policy. Management. Marketing
ID Code:2025
Deposited By: Доц. Соня Алексиева
Deposited On:24 Jan 2014 08:56
Last Modified:24 Jan 2014 08:56

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