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Планиране, организация и контрол на фирмата от гледна точка на маркетинговата дейност

Маринова, Надя (2014) Планиране, организация и контрол на фирмата от гледна точка на маркетинговата дейност. In: Интелигентна специализация на България : Единадесета международна научна конференция, 13-14 юни 2014 г., София. Международно висше бизнес училище, Ботевград, pp. 679-690. ISBN 9789549432640

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Abstract

In most firms plan marketing activities is developed after the development of the overall business plan of the company. Marketing is only a part , albeit a very important structure of the plan of the company. Other structural components of the general plan are the plans for production, research and development, finance, personnel activities , etc. Effectiveness in planning marketing significantly increased when marketers are aware of planning in the company as a whole. When the play is promising to solve marketing problems , the plan marketing activities developed in the composition of the strategic plan of the company.

Item Type:Book Section
Additional Information:TITLE: Planning, organization and control of company in terms of marketing activities, AUTHOR: Nadya Marinova
Uncontrolled Keywords:Planning, Control, Marketing, Business plan
Subjects:Economic and business Administration > Economic policy. Management. Marketing
ID Code:2396
Deposited By: гл. ас. Надя Маринова
Deposited On:10 Dec 2014 08:14
Last Modified:10 Dec 2014 08:14

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