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Образованието като маркетингова цел и средство

Маринова, Надя (2014) Образованието като маркетингова цел и средство. In: Юбилейната научна конференция "Науката и образованието – традиции и бъдеще", 2 - 3 октомври 2014 г., Кърджали, България. (Submitted)

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Abstract

Education is philosophy, strategy and tactics in the relationship and interaction between consumers and producers of educational products and services in market conditions. Special role among subjects in education field plays an educated person. The main players in the market relations are educational institutions, consumers (individuals, organizations and companies), intermediaries (employment services, job fairs) and the state. Marketing of educational services and products using various methods, general science and specific methods - statistical, economic-mathematical, sociological, socio-psychological methods of management theory, methods of marketing research.

Item Type:Conference or Workshop Item (Paper)
Additional Information:TITLE: Education as a marketing purpose and means, AUTHOR: Nadya Marinova
Uncontrolled Keywords:educational services, educational institutions, market
Subjects:Economic and business Administration > Economic policy. Management. Marketing
ID Code:2401
Deposited By: гл. ас. Надя Маринова
Deposited On:08 Dec 2014 09:13
Last Modified:08 Dec 2014 09:18

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