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Taxonomy of apparel websites

Katrandjiev, Hristo and Velinov, Ivo (2012) Taxonomy of apparel websites. In: Regionalni Razvoj i Demografski Tokovi Zemalja Jugoistočne Evrope. Univerzitet u Nišu,Ekonomski fakultet, Niš, pp. 669-674. ISBN 9788661390487

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Abstract

The paper presents a typology of apparel websites. This typology includes three types of websites which are identified by applying the method of cluster analysis. The profiles of the three major types of apparel websites are described. The authors outline the guidelines for future research and explain that the present research is the first step of a larger project.

Item Type:Book Section
Uncontrolled Keywords:cluster analysis, apparel websites, visual merchandising, typlogy
Subjects:Economic and business Administration > Economic policy. Management. Marketing
ID Code:2828
Deposited By: Assoc. Pro Hristo Katrandjiev
Deposited On:30 Nov 2015 21:29
Last Modified:08 Dec 2015 09:26

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