Katrandjiev, Hristo and Velinov, Ivo (2012) Taxonomy of apparel websites. In: Regionalni Razvoj i Demografski Tokovi Zemalja Jugoistočne Evrope. Univerzitet u Nišu,Ekonomski fakultet, Niš, pp. 669-674. ISBN 9788661390487
Preview |
PDF
Statia.pdf 346kB |
Abstract
The paper presents a typology of apparel websites. This typology includes three types of websites which are identified by applying the method of cluster analysis. The profiles of the three major types of apparel websites are described. The authors outline the guidelines for future research and explain that the present research is the first step of a larger project.
| Item Type: | Book Section |
|---|---|
| Uncontrolled Keywords: | cluster analysis, apparel websites, visual merchandising, typlogy |
| Subjects: | Economic and business Administration > Economic policy. Management. Marketing |
| ID Code: | 2828 |
| Deposited By: | Assoc. Pro Hristo Katrandjiev |
| Deposited On: | 30 Nov 2015 21:29 |
| Last Modified: | 08 Dec 2015 09:26 |
Repository Staff Only: item control page