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An Empirical Investigation of Economic Crisis’s Impact on Consumer Behaviour in Bulgaria – Changes of Spending, Saving and Bank Credit Taking

Katrandjiev, Hristo (2011) An Empirical Investigation of Economic Crisis’s Impact on Consumer Behaviour in Bulgaria – Changes of Spending, Saving and Bank Credit Taking. Quarterly Marketing Journal, 42 (1). pp. 44-52. ISSN 0354-3471

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Abstract

This paper presents the results from a survey-based market research of Bulgarian households. The author of the study is trying to understand what changes of consumer behavior occur in times of economic crises in Bulgaria, do consumers change their buying patterns, how consumers attempt to avoid or diminish the negative results from economic crisis, etc. The research project is planned, organized and realized within the Scientific Research Program of The University of National and World Economy, Sofia, Bulgaria. This paper discusses only a part of the research results and analysis. The rest of the research results will be published in a separate paper.

Item Type:Article
Uncontrolled Keywords:consumer behavior, economic crisis, consumption
Subjects:Economic and business Administration > Economic policy. Management. Marketing
Economic and business Administration > Finance. Banks and banking
ID Code:2833
Deposited By: Assoc. Pro Hristo Katrandjiev
Deposited On:30 Nov 2015 21:29
Last Modified:08 Dec 2015 13:10

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