An Empirical Investigation of Economic Crisis’s Impact on Consumer Behaviour in Bulgaria – Changes of Spending, Saving and Bank Credit Taking

Abstract

This paper presents the
results from a survey-based market
research of Bulgarian households. The
author of the study is trying to understand
what changes of consumer behavior occur
in times of economic crises in Bulgaria,
do consumers change their buying patterns,
how consumers attempt to avoid
or diminish the negative results from
economic crisis, etc. The research project
is planned, organized and realized within
the Scientific Research Program of The
University of National and World Economy,
Sofia, Bulgaria. This paper discusses
only a part of the research results and
analysis. The rest of the research results
will be published in a separate paper.