Организационно развитие на малък семеен бизнес чрез промени в организационната култура

Пожарлиев, Александър and Ангелова, Михаела (2015) Организационно развитие на малък семеен бизнес чрез промени в организационната култура. In: Лидерство и организационно развитие. Университетско издателство „Св. Климент Охридски“, София, pp. 703-712. ISBN 9789540739465

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Abstract

The present study reveals the experience of the manager of a small family business in tackling activities in the organizational development of his company through the introduction of changes in its organizational culture. The methodology used is that of Cammeron and Quinn (OCAI) for analyzing current and desired organizational culture. Within the phenomenological approach, the methodology of action research and the description of the presented case evaluation activities, are implemented the changes and interventions that lead to team and organizational development. The results and the lessons acquired from the initial stage of the project are discussed. What is demonstrated is the applicability of OCAI in the context of the development of small businesses.

Item Type:Book Section
Uncontrolled Keywords:organizational culture, organizational development, OCAI
Subjects:Economic and business Administration > Organizational behavior
ID Code:3578
Deposited By: Alexander Pojarliev, PhD
Deposited On:13 Mar 2018 12:21
Last Modified:29 Jun 2020 13:10

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