Items where Author is "Trendafilov, Dimitar"

Article

Trendafilov, Dimitar (2018) Design incorporated : IKEA as personal experience. Punctum. International Journal of Semiotics, 4 (1). pp. 165-178. ISSN 2459-2943

Trendafilov, Dimitar (2016) From Artifacts to Experiences: Brands in the Era of Prosumeration. Public Journal of Semiotics, 7 (1). pp. 59-78. ISSN 1918-9907

Trendafilov, Dimitar (2016) Is Trust amongst the Main Brand Equity Dimension? The Telecom Project (Bulgaria). Journal of International Academic Publications: Science Review, 1 (1). pp. 83-95.

Trendafilov, Dimitar (2015) Chasing the myth: A Harley-Davidson Story(telling). Semiotica, 2015 (204). pp. 315-339. ISSN 1613-3692

Book Section

Trendafilov, Dimitar (2025) The Start-Up Concept and the Economic Future of the EU after M. Draghi's Report. In: Economic development and policies: realities and prospects. European integration, convergence and cohesion : collection of articles presented at the Jubilee International Conference 2024 dedicated to the 75th Anniversary of the Economic Research Institute. Economic Research Institute, Bulgarian Academy of Sciences, Sofia. ISBN 9789549313277

Trendafilov, Dimitar (2020) Marketing of Food and Taste. In: Handbook of Culture and Communication of Taste. University of Palermo, Italy, Palermo, pp. 229-237.

Trendafilov, Dimitar and Ventura, Ilaria (2020) The role of packaging in communicating taste. In: Handbook of Culture and Communication of Taste. University of Palermo, Italy, Palermo, pp. 215-227.

Trendafilov, Dimitar (2015) Chapter 15: The Brand as an Economic Value and a Sign: Positioning as an Instrument for Creating Market Distinctions. In: International Handbook of Semiotics. Springer, pp. 341-368. ISBN 9789401794039

Conference or Workshop Item

Trendafilov, Dimitar (2014) Brandology - New Generation of Market(ing) Knowledge. In: 12th World Congress of Semiotics IASS/AIS, 16-20 September 2014, Sofia. (Unpublished)

Trendafilov, Dimitar (2013) Semiotic Thinking for Marketers. In: SemioFest 2013, 31.05 - 01.06.2013, Barcelona, Spain. (Submitted)

Trendafilov, Dimitar (2011) Alter-Globalization as a Riot of the (Alter) Everyday-Man. In: Semiotics of Everyday, 1-2 April 2011, Thessaloniki, Greece. (Submitted)

Trendafilov, Dimitar (2009) Cognitive Process in Advertising. In: X World Congress of Semiotics, 22-26 Septеmber 2009, La Coruna, Spain. (Submitted)