Development of the principles of the contemporary destination logo design

Abstract

Tourism has become one of the most profitable industries. As the interests differs from one individual to another (culinary tourism, cultural tourism, or ordinary see sighting) so does the need for differentiation of those entities or countries. In an attempt to position themselves on a specific niche, they also have to create a visual identity; an identity that we are going to look at only from the logo point of view.
In our ever-shrinking world, physical borders have become more blurred and companies are becoming more global or multinational. Companies that have become truly global are not only moving their headquarters to other countries but also using branding strategies and marketing messages that appeal to a global market. Therefore, it is important for marketers to understand local cultural values and deliberately reflect them in executing marketing communication messages in order to communicate their products or brands more effectively and persuasively.