Типология на онлайн магазините за модни стоки, от гледна точка на онлайн визуални мърчандайзингови елементи чрез клъстерен анализ

Abstract

This article is an excerpt from the methodical development of a thesis on a research of the Visual Merchandising elements in online stores. The research methodology is planned, organized and will be implemented within the frames of content analysis clusterm analysis and conjoint analysis. The aim of this paper is to show the role of the cluster analysis typology of online fashion stores, in terms of OVME. This article discusses only some of the methods and results, which will be examined and approved in the dissertation itself The rest of them will be published in a book.