Almalech, Mony (2019) Rebranding Marlboro with colors. In: Semiotics and Visual Communication III: Cultures of Branding. Semiotics and Visual Communication . Cambridge Scholar Publishing and Cyprus University of Technology, Lemesos, pp. 146-156. ISBN 9781527539730
Preview |
PDF (Rebranding Marlboro with colors)
2019_Almalech_Rebranding_Marlboro_with_colors.pdf 704kB |
Official URL: https://www.cambridgescholars.com/semiotics-and-vi...
Abstract
From the perspective of color semiotics, Mony Almalech traces changes in the color design of Marlboro cigarettes and applies his original approach to color semiotics to decode the natural and associative meanings of colors.
| Item Type: | Book Section |
|---|---|
| Uncontrolled Keywords: | color, semiotics |
| Subjects: | Logic.Ethics (Moral philosophy).Esthetics. > Theory of knowledge. Epistemology. Semiotic Philosophy > Culture. Cultural studies. Philosophy of culture Sociology.Anthropology > Cultural anthropology |
| ID Code: | 4178 |
| Deposited By: | Prof. M.A. Almalech |
| Deposited On: | 08 May 2020 09:47 |
| Last Modified: | 08 May 2020 09:47 |
Repository Staff Only: item control page