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Знаковата система на цветовете

Павлова, Албена (2010) Знаковата система на цветовете. Медии и обществени комуникации : Научно електронно списание за медии, PR, журналистика, бизнес комуникация и реклама (7). pp. 1-40.

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Official URL: http://www.media-journal.info

Abstract

In this article are presented the color functions and their interpretations in various points of view: according to sex, psychology, nature, historical time, fashion. The meaning of colors is examined in some cultures and religions (American Indian, African, ancient Egypt, Islamic, in the Jewry and cabbala, in the Christianity, freemasonry, alchemy etc.). The article extensively represents the semantics in a number of frequently used colors and their application in the advertisements, illustrated with examples. The associations of these colors are presented in the text. It’s paid special attention to the meaning and the functions of the colors as typical index signs for notation of sexuality and erotic in advertisement. A number of analyses of this kind of advertisements were made.

Item Type:Article
Uncontrolled Keywords:advertisement, semiotic, colors, sexuality, cultures
Subjects:Arts.Fine and Decorative arts > Visual arts
Mass communications > Mass communications
ID Code:1202
Deposited By: Ph.D. Albena Pavlova
Deposited On:01 Jun 2012 07:10
Last Modified:01 Jun 2012 07:36

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