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Methodological guidelines for the study of the visual merchandising of online stores for fashion goods in Bulgaria

Velinov, Ivo (2011) Methodological guidelines for the study of the visual merchandising of online stores for fashion goods in Bulgaria. In: Problems of competitiveness of contemporary economies : [proceedings of the International Scinetific Conference], Niš, October 14, 2011. University of Niš, Faculty of Economics, Niš, pp. 289-296. ISBN 9788661390401

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Abstract

This article is an excerpt from the methodical development of athesis on a research o f the visual merchandising elements in online stores. The research methodology is planned, organized and will be implemented within the frames of content analysis, inquiry and conjoint analysis. The aim of this paper is to show the role o f the content analysis in studying the optima! combination o f visual merchandising elements in online stores for fashion goods. This article discusses only some o f the methods and results, which will be examined and approved in the dissertation itself. The rest of them will be published in a book.

Item Type:Book Section
Uncontrolled Keywords:merchandising, marketing, consumer behavior, marketing metrics, content analysis
Subjects:Arts.Fine and Decorative arts > Fashion design. Clothing and accessories
Economic and business Administration > Economic policy. Management. Marketing
ID Code:2816
Deposited By: Иво Велинов Велинов
Deposited On:30 Nov 2015 21:29
Last Modified:08 Dec 2015 12:57

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