Logo

Optimization of Online Visual Merchandising Elements (OVME) on the Basis of Consumer Preferences

Katrandjiev, Hristo (2014) Optimization of Online Visual Merchandising Elements (OVME) on the Basis of Consumer Preferences. Economic Alternatives (2). pp. 76-88. ISSN 1312-7462

[img]
Preview
PDF - Requires a PDF viewer such as GSview, Xpdf or Adobe Acrobat Reader
213kB

Abstract

The article reports the results of a research project on the newly emerging academic field of merchandising. The aim of the recent study is to offer an optimal combination of OVME in online fashion stores in accordance with users’ preferences. One of the main conclusions drawn from an analysis of pre-selected fashion items in the online environment, as well as the layout of online shops, was that the main attributes to be considered in online store space design result from content analysis (and are overviewed in detail in a previous publication of Katrandjiev, Hr. and Velinov, I.). The authors share their findings and offer a further direction of research.

Item Type:Article
Uncontrolled Keywords:Customer behavior, OVME1, Retail, Merchandising, Conjoint analysis
Subjects:Arts.Fine and Decorative arts > Fashion design. Clothing and accessories
Economic and business Administration > Economic policy. Management. Marketing
ID Code:2830
Deposited By: Assoc. Pro Hristo Katrandjiev
Deposited On:20 Nov 2015 15:18
Last Modified:20 Nov 2015 15:50

Repository Staff Only: item control page