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Rebranding Marlboro with colors‎

Almalech, Mony (2019) Rebranding Marlboro with colors‎. In: Semiotics and ‎Visual Communication III: Cultures of Branding. Semiotics and ‎Visual Communication . ‎Cambridge Scholar Publishing and Cyprus ‎University of ‎Technology‎, Lemesos‎, pp. 146-156. ISBN 9781527539730‎

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Official URL: https://www.cambridgescholars.com/semiotics-and-visual-communication-iii

Abstract

From the perspective of color semiotics, Mony Almalech traces changes in the color ‎design of Marlboro cigarettes and applies his original approach to color semiotics to decode ‎the natural and associative meanings of colors.‎

Item Type:Book Section
Uncontrolled Keywords:color, semiotics
Subjects:Logic.Ethics (Moral philosophy).Esthetics. > Theory of knowledge. Epistemology. Semiotic
Philosophy > Culture. Cultural studies. Philosophy of culture
Sociology.Anthropology > Cultural anthropology
ID Code:4178
Deposited By: Prof. M.A. Almalech
Deposited On:08 May 2020 09:47
Last Modified:08 May 2020 09:47

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