Paradise does Not Smell of Jam of Flowers

Almalech, Mony (2006) Paradise does Not Smell of Jam of Flowers. In: Semiotics, image and narration : XII EFSS '2006. New Bulgarian University, Sofia, pp. 7-32. ISBN 9545354070

PDF - Requires a PDF viewer such as GSview, Xpdf or Adobe Acrobat Reader


The symbol of apple is examined in order to symbolize the paradise at different brands. The author presents the roots of this symbol and the folklore uses of Golden Apple at the traditional Marriage and the symbol of Green Apple at Funerals. The goal is to decode the subconscious meanings of the apple at advertisements because talented ads use the traditional cultural levels of our subconsciousness.

Item Type:Book Section
Subjects:Arts.Fine and Decorative arts > Visual arts
Logic.Ethics (Moral philosophy).Esthetics. > Theory of knowledge. Epistemology. Semiotic
Religion > Bible
Sociology.Anthropology > Cultural anthropology
ID Code:696
Deposited By: Professor Mony Almalech
Deposited On:28 Mar 2011 11:33
Last Modified:28 Apr 2014 09:31

Repository Staff Only: item control page