Logo

Лого и търговска марка. Същност на търговската марка. Създаване на търговска марка. Протекция на търговската марка

Върбев, Софрони (2011) Лого и търговска марка. Същност на търговската марка. Създаване на търговска марка. Протекция на търговската марка. Международна научна конференция "УНИТЕХ`11" Габрово, 18-19.11.2011 г. : Сборник доклади, III . pp. 99-104. ISSN 1313-230X

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Abstract

The report defines the logo and trade mark concepts. It also clarifies the role of the logo as the key element of the trade mark. The other basic elements of the trade mark are defined. The stages of the creation of the trade marks are pointed out. The concepts of "trade mark" and "company identity" are made clear. The types of trade marks are defined. Protection of the trade mark is introduced. The new practice of trade mark licencing is formulated.

Item Type:Article
Additional Information:TITLE: Logo and Trade Mark. The Essence of the Trade Mark. Creation of the Trade Mark. Protection of the Trade Mark. AUTHOR: Sofrony Varbev
Uncontrolled Keywords:the logo, trade mark, corporate identity
Subjects:Arts.Fine and Decorative arts > Decorative arts. Design
Arts.Fine and Decorative arts > Graphical design
Arts.Fine and Decorative arts > Graphics
Arts.Fine and Decorative arts > Visual arts
ID Code:975
Deposited By: asistent Sofroni Varbev
Deposited On:21 Dec 2011 06:28
Last Modified:21 Dec 2011 07:24

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