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Корпоративната идентичност и нейната връзка с корпоративния имидж и корпоративната репутация

Върбев, Софрони (2011) Корпоративната идентичност и нейната връзка с корпоративния имидж и корпоративната репутация. Международна научна конференция "УНИТЕХ`11" Габрово, 18-19.11.2011 г. : Сборник доклади, III . pp. 105-110. ISSN 1313-230X

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Abstract

This report introduces the prerequisites for the origin of the corporate identity. Defining the concepts of corporate identity, corporate image and corporate reputation, distinction is also made among them, regardless of their semantic and logical identical meaning. The level of the influence of the corporate identity over the corporate image and reputation is traced. The factors for the creation of the corporate identity are formulated. The basic elements of the corporate identity - variants, opportunities and risks for the creation are defined.

Item Type:Article
Additional Information:TITLE: CORPORATE IDENTITY AND ITS CONNECTION WITH THE CORPORATE IMAGE AND CORPORATE REPUTATION
Uncontrolled Keywords:corporate identity, corporate image, corporate reputation корпоративна идентичност, корпоративен имидж, корпоративна репутация
Subjects:Arts.Fine and Decorative arts > Decorative arts. Design
Arts.Fine and Decorative arts > Graphical design
Arts.Fine and Decorative arts > Visual arts
ID Code:985
Deposited By: asistent Sofroni Varbev
Deposited On:21 Dec 2011 07:10
Last Modified:21 Dec 2011 07:10

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