Реторика на образа: аргументативен потенциал на фотографията.

Игнатов, Владимир (2009) Реторика на образа: аргументативен потенциал на фотографията. Езиков свят. ORBIS LINGUARUM, 7 (2). pp. 273-278. ISSN 1312-0484

[thumbnail of retorica_na_obraza.pdf]



The main topic of this paper is argumentative possibilities of photography and the main question is: what are the semiotic characteristics of the photographic image due to which it is possible to use photography as an argument?
Photography was described by Peirce and Barthes as an indexical and iconic sign. Photography is also a product of technology. That`s why it is an undoubted testimony about a particular case. This permits to use photography as an example, example-illustration, model and precedent in terms of New rhetoric of Chaim Perelman.
Photography can be a part of ostensive definition and also be a premise in different entimemes (in print advertisements for example).

Item Type:Article
Uncontrolled Keywords:visual semiotics, visual rhetoric
Subjects:Arts.Fine and Decorative arts > Photography
ID Code:679
Deposited By: asistent Vladimir Ignatov
Deposited On:11 Mar 2011 10:37
Last Modified:11 Oct 2013 09:21

Repository Staff Only: item control page